I'm a Media Manager at Talent Marcel (Publicis Groupe) and an R(esearch) Collaborator at the University of São Paulo (USP). My work focuses on spatial analysis, complex systems modeling, and computational approaches to marketing, social, and public health challenges.
My surname is KACHvartanian (go ahead, try saying it), but I go by Vartanian to spare everyone the linguistic workout. I grew up between the São Paulo coast and the city, in an Armenian diaspora household. I love building open-source tools, being part of active communities, and working with the R, Python, and NetLogo programming languages. Outside of work, I'm likely watching a good movie, seeing friends, wandering through new places, or tinkering with some obscure new thing that may or may not go anywhere.
